Coursera – Social Media Marketing Specialization 2021-2

Description

Social Media Marketing Specialization is the name of a social strategy management training course with which you will expand your online audience and learn how to earn your social brand in 5 courses (the sixth course in this series is related to the Capstone project). In a business estimate, Buffer found that only 29 percent have effective social media marketing programs. A recent estimate of customers shows that 92% of consumers trust other people's suggestions more than brand content. Based on these estimates and more, this specialized course was created in 2014 and is updated every season to make sure you receive the most up-to-date training. Social media marketing expertise is designed to deliver two things: social analytics tools and training to help you be more effective on social media.

Skills you will gain in the Social Media Marketing Specialization course

Business planning

Digital Marketing

Social media marketing

Influencer Marketing

Analysis

Social marketing

Social network

Social media

Marketing Strategies

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Course information

Publisher: Coursera Instructor: Randy Hlavac English language Level of training: Introductory Number of courses: 6 Duration: 19 hours and 11 minutes

Courses in the Software Design and Architecture Specialization series

COURSE 1 What is Social?

COURSE 2 The Importance of Listening

COURSE 3 Engagement & Nurture Marketing Strategies

COURSE 4 Content, Advertising & Social IMC

COURSE 5 The Business of Social

COURSE 6 Social Marketing Capstone Project

Prerequisite

No background knowledge is required. This Specialization is designed for all professionals who would benefit from a more effective social marketing strategy, including business, government, and not-for-profit executives; marketing, PR and customer service managers; and entrepreneurs.

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Subtitle: English and other languages

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This collection includes 6 different courses.