Coursera – Marketing Mix Implementation Specialization 2021-2

Description

Marketing Mix Implementation Specialization is the name of a specialized course to explore the marketing mix and apply the skills needed for a successful marketing strategy. In this course, you will learn about the four concepts of marketing mix model, also known as 4P: product (brand and product management), pricing, location (distribution and retail strategy), and advertising (communication, PR, and advertising strategies). ). This course first focuses on implementing these skills and as a result you can quickly apply the lessons you have learned to your work or business idea. At the end of these 4 courses, you will be able to participate in the Capstone project, where you have the opportunity to put what you have learned into practice for a real product in the marketing mix.

Skills you will gain in this course

Pricing

Relationship

Product management

Marketing

Brand architecture

Brand management

Brand commitments

Psychology

Price differentiation

Pricing strategies

Retail management

Supply chain

Course information

Publisher: Coursera Teacher: Luis Rodriguez Baptista, Martin Boehm, Maria Teresa Aranzabal, Eda Sayin, Ramon Diaz-Bernardo English language Level of training: basic to advanced Number of courses: 5

Courses in the Marketing Mix Implementation Specialization series

COURSE 1 Brand and Product Management

COURSE 2 Pricing Strategy

COURSE 3 Channel Management and Retailing

COURSE 4 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

COURSE 5 Marketing Mix Implementation Capstone

Prerequisite

No background knowledge is required to take and successfully complete this specialization.

Installation

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Subtitle: English and other languages

Quality: 720

This collection includes 5 separate courses.