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4/20/2020
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Marketing Mix Implementation Specialization is the name of a specialized course to explore the marketing mix and apply the skills needed for a successful marketing strategy. In this course, you will learn about the four concepts of marketing mix model, also known as 4P: product (brand and product management), pricing, location (distribution and retail strategy), and advertising (communication, PR, and advertising strategies). ). This course first focuses on implementing these skills and as a result you can quickly apply the lessons you have learned to your work or business idea. At the end of these 4 courses, you will be able to participate in the Capstone project, where you have the opportunity to put what you have learned into practice for a real product in the marketing mix.
Pricing
Relationship
Product management
Marketing
Brand architecture
Brand management
Brand commitments
Psychology
Price differentiation
Pricing strategies
Retail management
Supply chain
Publisher: Coursera Teacher: Luis Rodriguez Baptista, Martin Boehm, Maria Teresa Aranzabal, Eda Sayin, Ramon Diaz-Bernardo English language Level of training: basic to advanced Number of courses: 5
COURSE 1 Brand and Product Management
COURSE 2 Pricing Strategy
COURSE 3 Channel Management and Retailing
COURSE 4 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
COURSE 5 Marketing Mix Implementation Capstone
No background knowledge is required to take and successfully complete this specialization.
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Subtitle: English and other languages
Quality: 720
This collection includes 5 separate courses.
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